Я Русская "I Am Russian" - Born in Russia, my family immigrated to the U.S. in 1989, before the USSR collapsed. This booklet is a graphic guide to my family and heritage. The hidden map inside is the visual representation of my immediate family's immigration and that of our relatives'. It speaks about my multicultural background and interest in foreign languages/cultures.
+detail+ Illustration on book cover +detail+ Close-up of the inside pages. +detail+ Close-up of the hidden inside map. It is folded in a Turkish fold to fit neatly inside and to pop up as a surprise. It is a visual representation of my family's immigration and world travels.
Florida State Parks Identity style guide that redesigns the Florida State Parks brand. The book includes physical samples of the complete business system. The Parks have a main logo with 5 sub-brand logos identifying the 5 distinctive regions in Florida: NW, NE, Central, SW, and SE. The style uses illustrations and photography to place the audience in the scenery of the Parks and to differentiate them.
+detail+ +detail+ Sample of spreads in the style guide. +detail+ Close-up of the logos and overall design of each region's subbrand as shown by the design of the business cards. This style is also applied to the letterheads and envelopes.
Boeing Annual Everyone has a story. This is Boeing's—a story that emerges in the imagination and dreams of a child who grew up to find his or her dream job there. This is a redesign of Boeing's 2006/7 Annual Report. It features an Introduction, the CEO letter, product spreads, and Financial Highlights accompanied by charts and graphs. Boeing's clean-cut elegance and mastery shows through in the balance between imagery, text, and use of white space in the design.
+detail+ Close-up of french fold spreads. +detail+ Sample of the spreads.
Zero Centigrade Zero Centigrade is the coldest-kept of vodkas, the way they were meant. The product is designed and packaged to feature 4 flavors catered to the global market: Kartofel (Russia), Maize (U.S.), Azucar (Ecuador), and Honey (Poland). Together, they are packaged as an ultra-luxurious gift introducing a flavor of the world. Accordingly, there is a website designed to feature the products: http://plaza.ufl.edu/enoki/zero.html
+detail+ Close-up of the bottles. +detail+ Screenshot of flash product website. The URL is http://plaza.ufl.edu/enoki/zero.html
Evolution "Evolution" is a hypothetical exhibition that displays the evolution of the design of the surfboard. This brochure might also be used as a cool poster. It folds up into a comfortable and convenient handheld piece. The funky style reflects and pays tribute to the surfer's lifestyle.
+detail+ Surfboards' design close-up.
Bulgarian Club The Bulgarian Club at the University of Florida had an event called the "Bulgarian Cultural Celebration", marking the one-year anniversary of the country's induction into the European Union. The event was marked publicly by the arrival of Her Honor, the Ambassador to Bulgaria Elena Poptodorova. This is the series of advertising materials designed for the club and event.
+detail+ Brochure detail.
Surf Club One of many designs done for the University of Florida Surf Club and Collegiate Surf Team, including posters and T-shirts.
+detail+ A couple of very popular shirt designs. The top was actually produced and sold out very quickly! +detail+ Live model shots of the front and back of the T-shirt. +detail+ Concept design for the team hoodie.
Taylor Woodrow Three printed pieces designed for luxury home builder Taylor Woodrow, Inc. The center piece is a direct mail with a gate-fold. The piece on the left is a folio for the Basset Creek community that features an embossed logo and a clear-foil stamp for the flourish design. The piece on the right is for the Channing Park community which is an 8-page saddle-stitched brochure featuring a 2-foil embossed logo and a blind embossed brick border on the cover.
Various Ad Layouts Assisted the art director with the development of various ad layout designs such as Downtown at the Gardens (Palm Beach Gardens), Oceanica, Marina Oaks (Fort Lauderdale homes), and Ocean 505 (Fort Lauderdale condo).
Silver Point Ocean Club banner ads.
Silver Point Ocean Club banner ads.
Mile Zero These 3 posters represent the unique diversity of "characters" in Key West. The top poster shows the cool critters. The middle one depicts the people who can be indistinguishable from critters during Fantasy Fest. The lower poster features quirky architecture as unique as the Hemmingway cat house.
+detail+ Detailed close-up. The character has a double meaning in the sense that the zeros which make up the big Mile 0 are called characters and each one is different!
Liquid Hot Sauce Identity design project with packaging application. This Louisiana hotsauce has 3 brands: Liquid Epilepsy which is the hottest, Liquid Convulsion is medium, and Liquid Spasm is ketchup-mild. The packaging design reflect's Louisiana's cultural history by juxtaposing a catchy name with an unusual French-Victorian aesthetic. The typography and over-the-top flourishes create the "epileptic" effect.
+detail+ Close-up of the bottle labels and corresponding spout labels. +detail+ Sample from the process book.
Flash Site Concepts
Zero Centigrade Vodka, Inc.